Funism
来自 Evangelion
Funism (Chinese: 玩乐主义 Wánlè Zhǔyì) is a popular Chinese pop-culture toy brand best known for producing high-quality blind boxes, premium figurines, and collectible lifestyle gear. Founded in 2016 under the ELSKA Group, the brand operates under the core motto "JUST FOR FUN" with a mission to make life more interesting and counter the aggressive reselling and flipping market of designer toys. [1] (https://funismglobal.com/pages/about-us), [2] (https://bulbapedia.bulbagarden.net/wiki/Funism)
Popular Pop-Culture Licensed IPs
Funism has achieved massive global recognition largely due to its major licensing partnerships with prominent entertainment franchises. They produce official merchandise for: [1] (https://blindboxdistribution.com/funism/), [2] (https://funismglobal.com/pages/about-us)
• Pokémon: A massive partnership signed in 2021 that features everything from "Palmsize Wonders" blind boxes to highly sought-after massive vinyl figures and dynamic "Prime Figures" featuring characters like Mewtwo, Mew, and Charmander. [1] (https://funismglobal.com/), [2] (https://bulbapedia.bulbagarden.net/wiki/Funism), [3] (https://www.youtube.com/shorts/tk7DIeEFrR4), [4] (https://www.youtube.com/watch?v=41e8NwHKll4), [5] (https://www.youtube.com/watch?v=ZR3WQSYATaY&t=1)
• Anime & Gaming: Popular series collections for Neon Genesis Evangelion (EVA), Naruto Shippuden, Hatsune Miku, and Wuthering Waves. [1] (https://funismglobal.com/collections/blind-box), [2] (https://www.instagram.com/funismglobal/), [3] (https://funismglobal.com/)
• Global & Original Brands: Licensed lines for Sanrio, Crayon Shin-chan, My Little Pony, and Care Bears, alongside their own original character IPs like MOMO Bunny and MALTESE. [1] (https://funismglobal.com/pages/about-us)
Product Formats & Global Reach
• Blind Boxes: Funism specializes in themed mystery boxes that feature unique character designs and high production quality, encouraging collectors to hunt for complete sets. [1] (https://blindboxdistribution.com/funism/)
• Prime Figures: Mid-tier, premium-feeling statues (usually ranging around 7 inches tall) that highlight dynamic battle poses and include translucent elemental effects. [1] (https://www.youtube.com/watch?v=ZR3WQSYATaY&t=1), [2] (https://www.youtube.com/watch?v=41e8NwHKll4)
• Life-Size Figures: The brand has gone viral in the collecting community for creating gigantic, oversized vinyl figures of iconic Pokémon like Cubone, Eevee, and Psyduck, which are sold in select retail stores worldwide. [1] (https://www.youtube.com/shorts/RKmdgMRnV9A), [2] (https://www.youtube.com/shorts/tk7DIeEFrR4)
While originally a Chinese-market staple, their products are widely available globally through their official storefront, Funismglobal, and major specialty hobby shops like Galactic Toys. [1] (https://funismglobal.com/), [2] (https://galactictoys.com/collections/funism?srsltid=AU7gw4XrLXjlqN1-fKyh0wcOloeNXEEkcZ0vgs6z_SxePEzoVWYY1hap)
(Note: "Funism" can also rarely refer to a minor modern art movement founded in 1991 by artist Norm Magnusson, which focuses on making intellectually engaging art accessible without being elitist.) [1] (http://visart.info/POST/funism.htm)
The Funism x Evangelion Blind Box Collection brings the iconic pilots and biomechanical mechas of Neon Genesis Evangelion to life in stylized, high-detail chibi figures. The figures typically stand between 10 to 13 cm tall and are designed for teen and adult collectors aged 15 and up. [1] (https://www.google.com/search?q=product&prds=pvt:hg,productid:3927498212633261860&ibp=oshop), [2] (https://www.google.com/search?q=product&prds=pvt:hg,productid:17736305051896791559,catalogid:2080356533295967013,gpcid:5236450441519690942,mid:576462870152081057&ibp=oshop), [3] (https://www.google.com/search?q=product&prds=pvt:hg,productid:1858508544464918486&ibp=oshop)
See the premium detailing and unboxing experience of the stylized pilots and mechas in this hands-on video:
Key Collection Waves
• Volume 1 Series: Features a balanced mix of 4 iconic EVA pilots (Shinji Ikari, Rei Ayanami, Asuka Shikinami Langley, Mari Makinami Illustrious) and 4 core EVA units (Test Type-01, Proto Type-00, Production Model-02, Mark.06). The rare Secret Chase figure is the EVA-01 Awakened Version, which features a 1:48 pull rate. Many of these figures include premium metallic paint finishes and interchangeable arm parts for dynamic custom posing. [1] (https://www.google.com/search?q=product&prds=pvt:hg,productid:1858508544464918486&ibp=oshop), [2] (https://www.google.com/search?q=product&prds=pvt:hg,productid:3927498212633261860&ibp=oshop)
• Volume 2 Series: Recreates legendary scenes and lineups inspired by the finale films of the Rebuild of Evangelion. This wave contains characters and larger units like Mark.09, Kaworu Nagisa, and EVA-08. It features 10 regular designs and 2 secret variants. [1] (https://www.google.com/search?q=product&prds=pvt:hg,productid:218603135326915777,catalogid:10170271780792232898,gpcid:17854106242438204387,mid:576462891920811927&ibp=oshop), [2] (https://www.google.com/search?q=product&prds=pvt:hg,productid:218603135326915777,catalogid:10170271780792232898,gpcid:17854106242438204387,mid:576462891920811927&ibp=oshop), [3] (https://www.google.com/search?q=product&prds=pvt:hg,productid:5404260348664953139,catalogid:13398333697653363573,gpcid:8279535848236920357&ibp=oshop)
• Special Sets (Completion Plan & Kawaiina Series): Funism also distributes stylized subset releases, including the Eva Unit-01 & Asuka Langley Completion Plan Series 2 and the ultra-stylized, miniature Kawaiina Series Mini Moe Project. [1] (https://www.google.com/search?q=product&prds=pvt:hg,productid:17058939541047141419&ibp=oshop), [2] (https://www.google.com/search?q=product&prds=pvt:hg,productid:2066600264954570215,catalogid:4993556631023049830,gpcid:7407260929698119819,mid:576462914510368166&ibp=oshop)
Buy Funism Evangelion Figures
Individual blind boxes are sold in a randomized "mystery" format, while purchasing a sealed full case guarantees a complete set of the regular assortment designs without duplicates (secret variants randomly replace a regular figure). [1] (https://www.google.com/search?